{"id":32,"date":"2017-03-27T08:00:38","date_gmt":"2017-03-27T06:00:38","guid":{"rendered":"http:\/\/stage-video-marketing-by.schwarzer.de\/blog\/?p=32"},"modified":"2020-09-19T14:52:07","modified_gmt":"2020-09-19T12:52:07","slug":"google-boykott-at-t-general-motors-verizon-walmart-johnson-johnson","status":"publish","type":"post","link":"https:\/\/video-marketing-by.schwarzer.de\/blog\/google-boykott-at-t-general-motors-verizon-walmart-johnson-johnson\/","title":{"rendered":"Google-Boykott: AT&T, General Motors, Verizon, Walmart, and Johnson & Johnson machen Front"},"content":{"rendered":"

Google schl\u00e4gt ein harscher Wind ins Gesicht. \u00dcber 250 Werbekunden – darunter f\u00fcnf der Top 20 US-Werbekunden – haben ihre Werbekampagnen bei Google gestoppt. Ursache ist eine Untersuchung der Times<\/em>, nach der Anzeigen renommierter Unternehmen neben “hate speech and extremist content<\/em>” auftaucht. Zu den gro\u00dfen F\u00fcnf, die sich Google verweigern z\u00e4hlen AT&T<\/strong>, General Motors<\/strong>, Verizon<\/strong>, Walmart<\/strong>, and Johnson & Johnson<\/strong>. Die Top20 US-Werbekunden tragen immerhin 7,5 Prozent der US-Ad-Spendings bei.
\n<\/p>\n

Boykott dr\u00fcckt auf die Jahresplanzahlen<\/h2>\n

Die Prognosen f\u00fcr YouTube liefen bisher auf etwa 10,2 Milliarden USD Umsatz. Wenn es Google nicht gelingt, die gro\u00dfen Werbekunden zur\u00fcckzugewinnen, wird dies Google im Jahr 2017 immerhin 750 Millionen US-Dollar kosten, so Experten des Brokers Nomura Instinet.<\/p>\n

Google reagiert prompt<\/h2>\n

Philipp Schindler, YouTube\u2019s Chief Business Officer, hat bereits letzte Woche in einem Blog-Post reagiert. Er schrieb “Recently, we had a number of cases where brands\u2019 ads appeared on content that was not aligned with their values. For this, we deeply apologize.”<\/em>. Offensichtlich bringen die boykottierenden Werbekunden mit ihrer kumulierten Marktmacht Bewegung in den Konzern. Google war schon l\u00e4nger wegen Forderungen nach mehr Transparenz im Fokus der Kritik.<\/p>\n

Schindler k\u00fcndigte weiter an, sicherere Standardeinstellungen und zus\u00e4tzliche Kontrollen bei YouTube zu implementieren, die es Marketern erm\u00f6glichen soll, ihre eigenen Standards umzusetzen. So schiebt Google einen Teil des schwarzen Peters doch wieder auf die Werbekunden – ohne eigene Garantien und Versprechen abzugeben.<\/p>\n

In seinem Blogbeitrag f\u00fchrt er dazu aus “Every company has brand guidelines that inform where and when they want their ads to appear. In the coming days and months, we\u2019re introducing new tools for advertisers to more easily and consistently manage where their ads appear across YouTube and the web.”<\/em><\/p>\n

Die gesch\u00e4tzten Einnahmen von YouTube im Jahr 2015 liegen bei 9 Milliarden USD. Damit trug YouTube immerhin etwa 12 Prozent zu den Einnahmen der Muttergesellschaft Alphabet von 75 Milliarden USD bei.<\/p>\n

\n

Bildnachweis: \u00a9 shutterstock – Titelbild Benny Marty<\/p>\n","protected":false},"excerpt":{"rendered":"

Google schl\u00e4gt ein harscher Wind ins Gesicht. \u00dcber 250 Werbekunden – darunter f\u00fcnf der Top 20 US-Werbekunden – haben ihre […]<\/p>\n","protected":false},"author":2,"featured_media":34,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"features_image":"https:\/\/video-marketing-by.schwarzer.de\/blog\/wp-content\/uploads\/2017\/03\/google-boykott-at-t-general-motors-verizon-walmart-johnson-johnson.jpg","rk_cat":null,"rk_date":"27.03.2017","yoast_head":"\nGoogle-Boykott: AT&T, General Motors, Verizon, Walmart, and Johnson & Johnson machen Front - video-marketing-by.schwarzer.de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/video-marketing-by.schwarzer.de\/blog\/google-boykott-at-t-general-motors-verizon-walmart-johnson-johnson\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google-Boykott: AT&T, General Motors, Verizon, Walmart, and Johnson & Johnson machen Front - 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